Kisah Apparels to expand offline presence with investments worth Rs 13 crore
12 June, Mumbai 2025
Men’s ethnicwear brand, Kisah Apparels aims to expand its offline presence, scale up its direct-to-consumer operations and invest significantly in brand building initiatives with the Rs 13 crore funds raised in latest funding round led by Sagar Daryani, Founder, Wow! Momo.
Founded in 2018 by Sarawagi and Yashwi Ladasaria, Kisah Apparels initially adopted a marketplace-first model and is now transitioning into an omnichannel brand. The company currently operates two physical retail stores in Kolkata and plans to open three more in other Indian cities. The startup aims to launch five to six stores in major cities such as Gurugram, Hyderabad, and Bengaluru.
According to Yash Sarawagi, Founder and CEO, retail is projected to account for 10-12 per cent of the company's revenue in the current financial year, with a more substantial increase in contribution anticipated from FY27 onward.
Ethnicwear brands that cater to Gen Z and offer a diverse range of modern Indian apparel have been actively attracting venture investors. Industry executives estimate, branded or organized Indian ethnicwear market is currently valued at Rs 30,000-35,000 crore, and is growing at an annual rate of 20-25 per cent.
Approximately 73 per cent of the Kisah Apparel’s revenue is generated through marketplaces, while its D2C channel contributes about 15 per cent. The remaining revenue comes from international markets, including the US and the UK.
The startup concluded FY25 with a 23 per cemt hike in revenues totaling around Rs 50 crore from about Rs 23 crore in FY24. The Kolkata-based company is currently operates at a run rate of around Rs 90 crore.
Kisah Apparels' focus on its target customers helped the company deliver robust performance metrics, notes Daryani. Any successful brand today must be rooted in a unique consumer insight and solve a real problem in a large market, he adds.
