29 July 2024, Mumbai
French casualwear giant Lacoste has inaugurated a new store spanning 1,400 sqft in Bhatinda, Punjab.
The new outlet raises the total store count of Lacoste in Punjab to four with other locations being Amritsar, Chandigarh, Jalandhar, and Ludhiana, states Abhishek Raj, Chief Operating office.
Indicating the brand’s strong appeal amongst younger, almost one-third of Lacoste’s sales in India are generated by the youth demographic, as per a report by IndiaRetailing. The brand offers a diverse products range including apparel, accessories, leather goods, watches, sunglasses, perfumes, footwear, and underwear, catering to a variety of fashion needs.
Since its entry into the Indian market in 1993, Lacoste has expanded to over 50 stores across more than 20 cities. Founded by French tennis player René Lacoste and co-founder André Gillier, the brand is the first label to feature a logo on its clothing.
Today, Lacoste operates over 1,000 stores and has 15,000 points of sale in 98 countries. Additionally, its products are available through 32 online stores worldwide, ensuring a robust global presence.
