Liba stakes the omnichannel route to boost sales at ‘Purple Days’ event

 27 July 2024, Mumbai

India’s leading ethnic wear brand, Libas is adopting an omnichannel approach to boost sales during its flagship event, 'Purple Days,' being held from July 27- Aug 4, 2024

At the sale event, Libas has activated multiple sales channels, both online and offline to expand reach across the country. The brand is also amplifying the event’s reach by partnering with influencers and brand ambassadors.

SidhantKeshwani, Founder and CEO, says, the sale promises to be the most remarkable event yet for the brand. The omnichannel approach adopted by it ensures maximum consumer engagement both online and in stores.”

The approach allows customers to enjoy the same exceptional discounts and offers, whether they choose to shop from the comfort of their homes or visit our physical locations. This seamless integration reflects the brand’s commitment to provide an unparalleled shopping experience.

Libas recently raised Rs 150 crore from IAF Series 5, a fund managed by ICICI Venture, to expand its operations and open new stores.

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