Libas forays into quick commerce in collaboration with Zepto

20 May, Mumbai 2025

A rapidly growing apparel brand in India's retail market, Libas has forayed into the quick commerce market in partnership with Zepto.

Aimed at offering apparel delivery within 10 to 12 minutes, this move aligns with Libas's digital-first approach, targeting faster fulfillment to meet evolving consumer expectations for instant access to fashion.

The partnership will allow Zepto users across 50 cities, including major metropolitan areas like Delhi, Mumbai, Bengaluru, Chennai, and Hyderabad, to access a curated selection of Libas's best-selling kurta sets, co-ord sets, and other everyday wear. The collaboration leverages Zepto's hyperlocal delivery network to enhance speed-to-customer in the online fashion retail segment.

Sidhant Keshwani, Founder and CEO, Libas, says, constantly reimagining how fashion fits into the lives of modern Indian women, Libas’ launch on Zepto is aimed at empowering customers with instant access to style, no matter the occasion. The brand is one among the first fashion labels in India to embrace quick commerce at this scale.

Devendra Meel, Chief Business Officer, Zepto, adds, through its partnership with Libas, Zepto aims to make its customers’ lives easier by catering to their wardrobe needs.

The companies also released a campaign video to highlight the concept of on-demand fashion delivery. The initiative underscores how India's fashion retail sector is evolving to meet real-time consumer needs through the integration of technology, logistics, and trend-driven merchandise.

This development marks one of the earliest large-scale fashion category integrations on a quick commerce platform in India, reflecting a shift in how apparel brands are approaching distribution, convenience, and consumer engagement.

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