Ethnic wear brand Libas has roped in renowned Bollywood actor Kiara Advani as its new brand ambassador. Advani will launch the brand’s latest campaign for its Spring/Summer collection. The collaboration will enable Libas to expand its operations in India’s premium ethnic wear market.
Sidhant Keshwani, Founder CEO, Libas, says, Advani’s involvement will boost the brand’s mission to position Libas as the ultimate destination for those with a discerning eye for aspirational ethnic wear.
Advani adds, the collaboration will help revolutionise traditional fashion and empower women to embrace their individuality with confidence.
Renowned for its expertise in women's ethnic wear, Libas connects with customers through a network of offline stores, a dedicated e-commerce platform, and a user-friendly mobile shopping app. Its collaboration with Advani will help the brand capture a larger audience and set new benchmarks in field of premium ethnic fashion.
