Libas to expand offline operations

10 August 2024, Mumbai

Initially a 100 per cent online fashion brand, Libas is now poised to expand its offline presence significantly under the leadership of Siddhant Keshwani, Founder and CEO.

The brand aims to increase the contribution of its offline operations to 25-30 per cent of its total business. This growth strategy includes opening Exclusive Brand Outlets (EBOs) and partnering with major multi-brand retailers like Shoppers Stop and Lifestyle.

Currently, Libas operates over 500 shop-in-shop formats and has around 16-17 exclusive stores. This year, the brand plans to open approximately 50 EBOs, with an aim to double that number to 100 by next year.

As a digital-first brand, Libas places a strong emphasis on leveraging technology to enhance the customer experience. The brand plans to implement more personalised homepages, showing products based on individual buying trends, explains Keshwani.

Additionally, Libas is committed to creating a seamless omnichannel experience. It is also developing a loyalty program that will be fully integrated across both channels, adds Keshwani.

Libas offers a diverse range of products, including kurtas, kurta sets, bottom wear, dresses, corsets, and lehengas, with plans to introduce new categories. Last year, the brand launched a plus-size collection called ‘Extra Love.’ This season, Libas is set to launch Libas Kids, and is opening a flagship store featuring a unique bridal section dedicated to custom-made bridal wear.

Last year, Libas achieved a significant milestone by reaching Rs 500 crore in revenue. The brand recently secured funding from ICICI Ventures to fuel its offline expansion and invest in technology, focusing on opening new stores and enhancing its D2C website.

With the recent launch of its international website targeting markets in the US, UK, Australia, and the Middle East, Libas is concentrating on building a strong global presence. The brand redefines on a global stage through consistent innovation and a commitment to quality.

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