Lulu Malls bags 3 trophies at ICSC Global MAXI Awards 2025

03 June, Mumbai 2025

A chain of shopping centers owned and operated by Lulu Group International, Lulu Malls bagged three trophies at the ICSC Global MAXI Awards 2025. These awards are recognized as a leading honor for marketing excellence within the shopping center industry.

Lulu Mall Kochi was awarded with the Gold Award for its Lulu Flower Fest, a easonal floral celebration designed to boost foot traffic and customer engagement.

Similarly, Lulu Mall Lucknow also won the Gold Award for Lulu Little Games - a large-scale event centered around ‘toddler Olympics’ that successfully combined community community participation with retail promotion.

Lulu Mall Thiruvananthapuram bagged the Silver Award for Freedom Fiesta, an Independence Day campaign that honored the Indian Army and fostered local engagement.

Shibu Philips, Director, Lulu Shopping Malls India, says, winning three MAXI Awards on a global stage reinforces the mall’s belief in pushing boundaries, creating emotional connections with our audiences, and always delivering experiences that go beyond the ordinary.

Aiswarya Babu, General Manager – Marketing, Lulu Malls India, adds, each of these campaigns had a strong insight at its core - whether it was celebrating community, inspiring joy, or evoking national pride. These wins are a tribute to fearless thinking, detailed execution, and the collective spirit of our teams and partners.

The awards were presented at the International Council of Shopping Centers (ICSC) Global Conference in Las Vegas, where the world’s most innovative and impactful campaigns were recognized.

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