17 July, Mumbai 2025
Lululemon has collaborated with Tata Cliq to foray into the Indian market. This partnership includes opening of the brand’s first physical store in India, alongside local e-commerce stores on Tata Cliq Luxury and Tata Cliq Fashion, all slated for the second half of 2026.
This collaboration will introduce Lululemon’s renowned athletic and lifestyle apparel, footwear, and accessories to the Indian market. Indian customers can expect high-performance products designed to support a wide array of activities, including yoga, running, training, tennis, and golf.
Lululemon’s strategy for India extends beyond retail, encompassing brand activations and community experiences. These initiatives will focus on bringing people together to move and connect, fostering the brand’s wellness-rooted ethos across the market.
Bringing Lululemon to India has been a part of the brand’s market expansion roadmap for a number of years and represents an exciting milestone in our international growth journey, states André Maestrini, Executive Vice President-International, Lululemon. Rooted in wellbeing, the brand looks forward to connecting with India’s guests and communities and supporting their active lifestyles through incredible products and experiences.
This market expansion is a core component of Lululemon’s ‘Power of Three ×2’ growth strategy. With a current presence in over 30 global markets across North America, EMEA, Asia Pacific, and China Mainland, Lululemon is actively growing its global community and addressing the increasing demand for premium athletic and lifestyle wear.
