One of India's leading fashion brands, Madame, aims to become a 100 percent environment-friendly organization and reduce its carbon footprint by 2030.
The brand also aims to design and create collections that resonate with sustainability and ecological awareness. It supports clothing ranges designed with innovations that go a long way in creating a framework that protects the system responsibly. The recently launched Eco-Aware collection represents reproducibility through recycled fabrics, organic cotton, and reducing waste to a minimum.
Madame has also invested in new technologies to discover innovative manufacturing techniques that minimize textile waste. Digitization has given the brand an opportunity to expose inventories to all the target markets in one go.