Max Fashion collaborates with Kalki Koechlin for a campaign titled, ‘New New You’
20 September 2024, Mumbai
Dubai-based Landmark Group's popular fashion brand, Max Fashion has collaborated with renowned actor and style icon, Kalki Koechlin to launch the brand's latest campaign titled 'New New You.'
Aimed at promoting renewed self-confidence amongst customers through style evolution, the 'New New You' campaign boasts a refined and diverse collection, designed to celebrate reinvention, whether for festive occasions or casual gatherings. From workwear to high-glam occasion outfits, the collection sets the tone for the season’s celebrations, offering something for everyone.
Through this campaign, Max Fashion aims to inspire customers to explore different facets of their personality with the latest western and festive styles, along with a range of accessories. Known for her bold career choices and distinct personal style, Koechlin perfectly embodies the brand’s vision of inspiring confidence and self-expression, values that align with Max Fashion’s goal of connecting with aspirational, modern Indian families.
Featuring Koechlin in a variety of eclectic looks, the campaign film was shot against a scenic European backdrop. It highlights the versatility of the 'New New You' collection, from modern schiffli co-ord sets to chic shimmer ensembles, capturing the many moods of the brand’s latest offering.
The Max Fashion x Kalki Koechlin 'New New You' campaign will be available at all Max Fashion stores across India as well as online.
