Myntra launches new campaign to showcase premium home collection with Masaba Gupta

Aiming to refresh every corner of the house, Myntra has launched a new campaign highlighting its unique and trendy home selection. The brand has collaborated with the acclaimed fashion designer, beauty entrepreneur, and actor Masaba Gupta for this campaign. Serving as the brand ambassador for Myntra Home, Gupta will design an inspiration-driven home collection catering to trend-focused customers. She will also feature in the 'Curated by Masaba' campaign, showcasing Myntra's premium home selection.

Known for her distinctive aesthetics and design sensibilities in fashion and beauty, Gupta brings her signature quirk and creative brilliance to Myntra Home. Emphasising top design styles, the ‘Curated by Masaba’ campaign allows customers to discover handpicked products and brands to elevate their homes. The ad film stars Gupta and KushaKapila, showcasing curated home and living looks and products at a lively party.

The collaboration between Gupta and Myntra aligns with the e-commerce company’s vision to establish itself as the go-to destination for inspiration-led home shopping. The Home portfolio of Myntra offers a wide range of products, such as home furnishings, art and decor pieces, lamps and lighting, kitchen and dining essentials, bath and bed linens, and appliances from brands like M&S Homes, H&M Homes, India Circus, My Trident, Urban Space, Elementary, D’Decor, and Nestasia.