Myntra releases new campaign featuring Ranbir Kapoor and Triptii Dimri
30 January 2025, Mumbai
Fashion and beauty e-commerce platform Myntra has released a new campaign featuring Bollywood actors Ranbir Kapoor and Triptii Dimri.
Titled ‘Fashion with caution, ’ the campaign showcases Myntra’s broad collection of Indian wear, celebrity-inspired looks and international brands. The campaign makes Dimri Myntra’s latest celebrity brand ambassador joining others like Shahrukh Khan, Kiara Advani, Ranbir Kapoor and Karan Johar.
Elaborating on her experience on the campaign, Dimri says, working on the campaign was an amazing experience as it aims to make fashion accessible, relatable, and aspirational. With its emphasis on feeling good rather than just looking good, Myntra makes fashion effortless, she adds.
Abhishek Gour, Director - Brand Marketing, Myntra notes, the campaign takes a fun and fresh approach to how Myntra’s extensive catalogue empowers customers to look as fashionable as a celebrity. Coupled with features like M-Express delivery, the e-commerce company revolutionizes the way people experience fashion, he adds.
The campaign will be promoted across Myntra’s website and social media platforms.
