MYTH raises funds worth $1million to set global benchmarks in premium fashion space
12 December 2024, Mumbai
Within a month of its launch, premium lingerie lifestyle brand, MHYTH raised funds worth $1 million through its Angel Funding Round. Competing with some of the world’s most renowned brands, the brand aspires to set global benchmarks in the premium fashion lifestyle space. Known for its boldness and individual identity, MHYTH defies conventions by offering innovative designs that boost customers’ confidence and authenticity.
Celebrating the individuality and femininity of women, MHYTH aims to empower them to embrace their true selves. The brand is currently exploring international production capabilities while also showcasing Indian craftsmanship on the global stage by establishing a world-class, end-to-end manufacturing unit in India.
Vivek Mittal, COO and Founding Member, MHYTH, avers, dedicated to crafting premium designs and achieving the perfect fit with uncompromising quality, the brand aims to strengthen its research and development initiatives through this funding. It aims to innovate and customise its offerings to meet the diverse needs of women both in India and globally.
The Angel Round was led by Sandeep Daga, Founder & Managing Director, Nine Rivers Capital, and Snehal Shah, a seasoned private equity investor.
With a clear vision and a focus on blending Indian craftsmanship with high-end designs, MHYTH aims to redefine the narrative of Indian-origin brands on the global stage. This funding underscores the brand’s commitment to address the evolving needs of customers while setting new standards in the premium lingerie lifestyle market.
