Nike launches new collection in collaboration with NorBlack, NorWhite
12 June, Mumbai 2025
Teaming up with an Indian fashion label for the first time ever, global sportswear giant, Nike has launched a new collection in collaboration with a homegrown label NorBlack, NorWhite.
Boasting of bold silhouettes and bolder storytelling, this new collection features vibrant tanks, cropped tees, bold bras, shorts, tights, and a must-have crossbody bag. It balances performance and personality with perfection with the introduction of four new footwear styles - including the Nike Air Max Craze, Motiva, Pegasus 41, and Calm slides.
At the heart of the collection is Bandhani, a centuries-old Indian tie-dye technique that’s been reimagined across sleek, sporty pieces. These garments are designed to move with women throughout their day, whether they’re hitting the gym, navigating city streets, or simply unwinding in style.
Led by Mriga Kapadiya and Amrit Kumar, Co Founders, NorBlack NorWhite has consistently highlighted India’s artistry and craft traditions through a bold, modern lens. Their work has long honored the people and techniques behind Indian textiles, and now, they’re bringing that spirit to one of the biggest platforms in global fashion.
This collection shines a light on the rigor, dedication, and ancestral knowledge that’s rooted in Indian culture, shares Kapadiya. Each of its pieces inspires women to tap into their own athletic mindset while navigating everyday life in India and around the world.
The campaign supporting the collection features Indian athletes who are rewriting the rules of sport, including wrestler Anshu Malik, sprinter Priya Mohan, and cricketers Jemimah Rodrigues and Shafali Verma. These women understand what it means to break barriers, and now, they’re doing it in looks that feel authentically them.
In a world where global brands often borrow from cultures without proper acknowledgment, this collaboration sets a new standard. It’s not just inspired by Indian culture; it’s built in collaboration with it. Every pattern, color, and silhouette is grounded in history, elevated by craft, and brought into the present through NorBlack NorWhite’s vision and Nike’s global platform.
