North Indian cold ensures double digit growth in sales

16 January 2023, Mumbai

Apparel makers are witnessing a surge in demand for warm clothing with a cold wave sweeping North India.

Companies expect to end the winter season with double-digit growth over last year even as the onset of the chilly season was a tad later than in earlier years.

For Aero Club, known for brands such as Woodland and Woods, sales are up by 25 per cent for its winter range compared to last season. Aero Club offers a wide range of winter products which includes sweatshirts, light winter jackets as well as technical jackets for extreme temperatures. If the current weather trends continue, the company expects to end the winter season with nearly 30 per cent growth over the same period last year.For this season, Aero Club has ensured it has ample inventory but is not overstocked. After witnessing unpredictable times due to Covid in the past three years, the company wanted to ensure it did not end up being saddled with any unsold inventory.

Uniqlo India is high demand from customers across online and offline stores for items such as the ultra lightdown jacket and fleece. The Japanese brand is currently operating nine stores in India.

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