Numero Uno goes eco-friendly with new sustainable denims
Numero Uno, India’s renowned denim and apparel brand, has unveiled its latest collection of sustainable denims, elevating both style and environmental consciousness. Emphasizing eco-friendly materials and processes, the collection champions reduced water, energy, and chemical usage, epitomizing a commitment to sustainability.
Manjula Gandhi, Chief Product Officer at Numero Uno, underscores the brand's dedication to eco-friendly practices. Utilizing organic cotton and minimizing toxic dyes and treatments not only minimizes environmental impact but also prioritizes the well-being of production workers. The result, denims that endure longer wear and offer unparalleled comfort.
Numero Uno's sustainability ethos extends throughout production, meticulously managing water consumption at every stage. Leveraging advanced technologies such as Zero Liquid Discharge and innovative processes like automated line drying, the brand achieves remarkable efficiency in water recycling and reuse, reducing overall consumption by 55-60 per cent.
Looking forward, Numero Uno aims to amplify its sustainability efforts, targeting goals of 85-90 per cent sustainability within the next 4-5 years. Gandhi expresses pride in the brand's latest launch, which celebrates the "Blue to Green" evolution in sustainable denim, reaffirming Numero Uno's position as a trailblazer in eco-conscious fashion.
