Onitsuka Tiger to start local manufacturing in India, expand lifestyle offerings

17 January 2025, Mumbai

Onitsuka Tiger, the Japanese premium footwear and apparel brand, has announced plans to commence manufacturing operations in India. The move aims to enhance its global supply chain and cater to the growing domestic demand for premium lifestyle products. Production in India will include not only footwear but also apparel, bags, and accessories, aligning with the brand’s strategy to expand its lifestyle portfolio.

The brand’s decision reflects the increasing market potential in India for premium and contemporary fashion. Local manufacturing is expected to accelerate the brand’s growth and provide added value through efficient production and distribution capabilities.

Onitsuka Tiger has steadily gained traction in the Indian market, driven by the popularity of its athleisure range and functional designs featuring advanced comfort technologies. Complementing this are collections of hoodies, joggers, and other apparel that blend minimalist aesthetics with the brand's heritage.

Globally, Onitsuka Tiger continues its focus on exclusive flagship stores in prime locations to strengthen its luxury positioning. In India, the company’s retail strategy emphasizes quality over quantity, creating immersive brand experiences for customers. With these initiatives, Onitsuka Tiger is set to solidify its presence as a premier lifestyle brand, both locally and internationally.

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