Page Industries expands Jockey's reach in men's innerwear

Page Industries, the exclusive licensee of Jockey International Inc., is revitalizing its men’s innerwear range with a refreshed ‘Nothing Fits Better’ campaign targeting the Gen Z demographic. The campaign aims to reinforce Jockey’s commitment to quality and comfort, resonating with young, trend-conscious consumers.

The men’s innerwear segment in India has seen significant growth, and Jockey is capitalizing on this momentum. The campaign spotlights key collections—NYC, USA Originals, POP, and Move—featuring bold prints, playful stripes, and vibrant colors designed to appeal to the youthful spirit of today’s men. These collections include a variety of styles such as briefs, boxer briefs, inner boxers, and trunks, catering to the dynamic lifestyles of Gen Z.

Nihal Rajan, CMO of Jockey India, highlighted that the campaign is crafted to resonate with the adventurous and spirited nature of young men. The goal is to position Jockey as the preferred brand that enhances their personality and effortlessly integrates into their dynamic lifestyle.

The campaign will be prominently featured in Jockey Exclusive Stores and across outdoor, digital, and social media platforms, reflecting everyday scenarios of young men and engaging them in innovative ways.

Through this refreshed initiative, Jockey continues to solidify its position as India’s leading innerwear brand, particularly among the younger generation.