Powerlook to expand retail presence with new stores across India by March 2025

13 August 2024, Mumbai

One of India’s fastest-growing fast fashion brands, Powerlook plans to expand its retail presence by opening new stores in Hyderabad, Chennai, Surat, Vadodara and Bengaluru by March 2025.

The brand has just open edits eighth flagship store in Phoenix Citadel Mall, Indore. The store offers a wide range of casual menswear, including t-shirts, shirts, jeans, cargo pants, festive wear. bottoms, vests, and co-ords.

With a focus on meeting the rising demands of young Indians, Powerlook has already established a strong presence in Mumbai and Pune. The brand has made a significant impact on high streets and in malls, offering a perfect blend of functionality and fashion, says RaghavPawar, Co-founder. Around 10 percent of the brand’s revenue comes from Madhya Pradesh (MP), and expanding to Indore is part of its Tier II growth strategy, driven by the high demand for its products in the city, he adds.

As fashion preferences shift, more people in Indore are embracing fast fashion brands, making it an ideal time for Powerlook to enter this vibrant market. The brand plans to establish a presence on the high street and open new locations across Madhya Pradesh in the coming years.

Amar Pawar, Co-founder and Chief Stylist, notes, by establishing roots in Indore, Powerlook aims to deliver exceptional fashion that resonates with the city’s vibrant spirit and align with the brand’s mission to empower today's youth.

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