Puma India teams up with influential women for WPL campaign

Puma India has joined forces with a diverse group of influential women including actor Kareena Kapoor Khan, Vineeta Singh, Co-founder, Sugar Cosmetics, boxing champion MC Mary Kom, fashion designer Masaba Gupta, and news anchor Faye D’Souza for their Women’s Premier League (WPL) campaign.

The collaboration aims to elevate the profile of women's cricket in India, with plans to release a digital film featuring these five prominent figures to expand the female fan base for the sport.

Karthik Balagopalan, Managing Director, Puma India, expressed the brand's commitment to break gender biases and support women's sports. He believes, the collaboration will help reshape the narrative, enhance fan engagement, and inspire future generations of female athletes.

Kareena Kapoor Khan emphasised the untapped potential of female athletes in India and commended Puma's initiative in promoting women's cricket. The campaign is a significant step towards giving female athletes the recognition they deserve, she said.

As part of the campaign, the five women will attend a Women’s Premier League (WPL) match between Delhi Capitals and Royal Challengers Bangalore in New Delhi on March 10, further showcasing their support for women's cricket.