R&B expands India presence with 27th store in Bengaluru

15 May, Mumbai 2025

Apparel Group India’s leading clothing and lifestyle brand, R&B has expanded its India presence with the launch of the brand’s 27th store in Bengaluru.

Designed in a modern layout with cutting edge fixtures and interactive digital screens, the store is spread across three levels and features a sleek glass façade.

The store offers a wide collection of fashion and lifestyle products for women, men, and kids, along with beauty products, accessories, etc. This collection primarily focuses on western and casual wear, with a dedicated section for fusion style offerings that cater to modern Indian consumers.

Alongwith with this, R&B also launched a new printed nightwear collection for women. Featuring loose silhouettes and floral patterns, the collection is designed to provide comfort and breathability for the warmer months. Its launch highlights the brand’s efforts to not just meet customers’ evolving needs but also offer with seasonally relevant collections.

The opening of this new store in Sarjapur continues R&B’s aggressive growth trajectory in the Indian market. The brand delivers a seamless shopping experience by combining latest garment styles with tech-enabled in-store experiences.

Serving as a key retail touchpoint, the new store strengthens R&B’s retail presence across major metros in India. The brand’s strategic expansion helps it position itself as a leading play in India’s fast-growing affordable fashion segment.

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