R&B unveils 11th store in Ahmedabad's Palladium Mall

09 August 2023, Mumbai

Rare and Basics (R&B), a retail fashion brand under Apparel Group, inaugurated its newest store at Palladium Mall, Thaltej, Ahmedabad, Gujarat, marking its 11th outlet in India.

The brand's 10th store was launched at Calicut's HiLite Mall. R&B, introduced in 2012 at Oman's Muscat Grand Mall, operates across seven countries, managing around 70 stores.

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The name R&B signifies a blend of "Rare" for fast fashion and "Basics" for timeless products.

R&B stores encompass sections for kids, women, men, lingerie, footwear, accessories, and impulse purchases. India locations include Hyderabad, Bengaluru, and Telangana.

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