Rare Rabbit expands with two new brick-and-mortar stores

02 August 2024, Mumbai

Apparel brand Rare Rabbit has expanded its operations by launching two new brick-and-mortar stores in Jammu and Vadodara respectively.

Located in the Wave Mall, Rare Rabbit’s debut store in Jammu retails both menswear and womenswear. The storeenhances the brand’s connection with its shoppers through its modern, white hued interiors, With the floor beneath its open façade reading ‘You are rare,’ the store houses a wide range of dresses, shirts, pants, and other smart casual separates.

Located on the Race Course Road, Rare Rabbit’s store in Vadodara too is designed with a modern, industrial style design. It opened with a promotional offer of 50 per cent discount on select items.

A part of the the Radhamani Textiles-owned House of Rare, Rare Rabbit also launched a store in Hyderabad. Its parent company also owns brands like Rareism and Articale. Each of the brands has a modern, relaxed style designed to appeal to millennial and Gen Z shoppers.

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