Red Chief launches debut summer collection at Times Fashion Week 2025
Footwear and clothing brand Red Chief launched its debut summer collection at Times Fashion Week 2025, showcasing a laid-back approach to classic casual wear and emphasizing its growing emphasis on its apparel line.
Held at the Hyatt Regency in Delhi, the runway show featured three main themes: 'Holiday Casual,' 'Summer Neutral,' and 'Renewed Heritage,' each embodying a unique seasonal vibe, as models displayed layered outfits in neutral tones. Positioned as an emerging player in men’s casual wear, Red Chief presented a range of wardrobe staples, including chinos, jeans, shirts, t-shirts, sneakers, and both dress and casual shoes.
More than just style; the collection is an expression of how Indians are dressing today, mixing identity, comfort, and confidence, says Rahul Sharma, Senior General Manager, Red Chief.. Through each theme, the brand has aimed to capture not just the colors and fabrics of summer, but also the moods that define the season, he adds.
The brand’s participation in Times Fashion Week drew influencers and fashion industry experts, underscoring its intention to build a stronger presence in the apparel and lifestyle market alongside its well-established footwear offerings. Founded in 1995, Red Chief sells its products through its direct-to-consumer e-commerce store, among other retail channels, according to its website.
