Reliance announces six finalists for R|Elan Circular Design Challenge

 24 July 2024, Mumbai

Following rigorous international jury rounds at the UK, EU, APAC and India regions, Reliance Industries has announced six finalists for the R|Elan Circular Design Challenge (CDC).

The shortlisted designers include: WenyanXu, Saltless (EU); Tsang Fan Yu (APAC); Silvia Acién, Acien (UK), and Gautam Malik, Jaggery; RitwikKhanna, RKive City, and ChandiniBatra, A Blunt Story (India).

Hemant D. Sharma, Sector Head-Polyester, Reliance Industries says, the R|ElanTM Circular Design Challenge exemplifies the company’s dedication to foster innovation and circularity in the fashion industry. Through this challenge, the company continues to work towards a greener future by identifying and supporting eco-conscious designers and incentivising scalable circular solutions.

The challenge enables the firm to create a circular economy that benefits both the environment and society, adds Sharma.

JaspreetChandok, Group Vice President, Reliance Brands, avers, CDC pushes the needle on climate action by discovering and mentoring circular fashion designers and innovators, helping them scale and empowering them to drive real impact.

Launched six years ago, the Circular Design Challenge marked its first-ever global edition last year. This year’s global finalists will travel to New Delhi in October to join the India finalists for the final round of judging.

In October, the Lakmé Fashion Week x Fashion Design Council of India (FDCI) jury will select a CDC winner. The winner will receive Rs 15 lakh in funding, the CDC trophy, a six-month mentorship program, and a stand-alone showcase at Lakmé Fashion Week x FDCI in March 2025. The runner-up will also receive Rs 5 lakh in funding.

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