Rigo to open 10 new EBOs in 2025

12 February 2025, Mumbai

Popular Indian fast fashion brand, Rigo plans to launch 10-12 new EBOs in 2025. The brand has just launched a 1,000 sq ft flagship store in Shaheen Bagh, Delhi. This follows the successful opening of its first company-owned store in Hauz Khas in August 2024. Rigo is currently available in over 20 multi-brand outlets across India.

Founded in 2012, Rigo aims to make its trendy collections more accessible to customers and provide attractive opportunities for potential franchise investors. Bridging the gap between online convenience and in-store experience, the brand's growing offline presence allows customers to interact with products directly.

Through its planned expansion, Rigo aims to build an experience where customers can engage with the brand in a more personal way, says Anubhav Gupta, Managing Partner, Rigo. Headquartered in Faridabad, Haryana, Rigo is a well-known name in the Indian fast fashion industry, particularly for men's tees, co-ords, shirts, and hoodies. The brand has a strong presence on e-commerce platforms like Myntra, Flipkart, Nykaa, and Tata Cliq.

Currently, men's casualwear accounts for 65 per cent of Rigo’s sales, while womenswear is a growing segment. The brand is also committed to inclusivity, offering a plus-size collection with stylish options up to 5XL.

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