Seematti introduces India’s first AI-based brand ambassador

21 August 2024, Mumbai

One of India's oldest and most prestigious textile retail chains with a 110-year legacy, Seematti has introduced the country’s first Artificial Intelligence (AI)-based fashion brand ambassador.

Named Isha Ravi, the AI fashion model now represents Seematti in the Indian fashion industry. Portrayed as a young woman with a passion for colors and travel, Ravi embodies independence and a keen sense of fashion.

Marking a unique convergence of technology and fashion, Seematti’s initiative showcases the potential of AI in enhancing the shopping experience. The company plans to keep customers informed about new AI-driven features that will further elevate their shopping experience.

Particularly renowned for its bridal collections, Seematti offers an extensive range of traditional and contemporary sareescatering to the diverse preferences of Indian women. Under the visionary leadership of BeenaKannan, the granddaughter of Seematti's founder, the brand offers the BeenaKannan Couture featuring a luxurious collection of wedding couture designed for the modern bride. Another brand under the Seematti umbrella, Seematti Young offers trendy youthwear that perfectly combines style and comfort.

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