Shades of India launches new label to offer timeless luxury to women consumers

31 July 2024, Mumbai

Renowned crafts-based womenswear and home textiles brand, Shades of India has launched a new label, Cinnamon that offers fusion style designs with unique prints and textures. The label is available on Shades of India's direct-to-customer e-commerce platform and in its physical stores across India.

Cinnamon represents a seamless extension of Shades of India’s legacy of craftsmanship and design, statesMandeepNagi, Design Director, Shades of India. The brand aims to offer women classic, timeless, and everyday luxury, providing pieces that transition effortlessly from day to night while empowering them to express their unique fashion sense.

Characterised by a minimal design aesthetic, Cinnamon's debut collection emphasises on textured prints. The collection is designed to be versatile, transitioning easily from day to night. Featuring digitised hand-rendered floral designs, the collection offers unique and elegant prints. Key items in the collection include high neck shirts, jackets with pleated details, and breezy yet structured dresses.

Cinnamon plans to release a series of curated collections under its brand name throughout the year. The brand’s products are positioned in the affordable luxury segment, with prices ranging from Rs 4,000 to Rs 25,000. Shoppers can avail the collection in the retail outlets of Shades of India in New Delhi and Mumbai, as well as in the brand’s partner stores across the country.

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