Shanti Benaras’ new sari collection promotes transgender rights

Titled Akathya, the new sari collection launched by clothing brand Shanti Banaras promotes the NGO of the same name and transgender rights. As per Fashion Network, each sari in this collection has been named after the person wearing it in the accompanying campaign. It features traditional silk saris in rich, jewel tones hues with bright reds and shining brocades. The collection is accompanied with a photo series created to celebrate the beauty and power of transgender individuals and bring them opportunities, according to the brand.

The brand has also launched a new campaign to promote the collection. This campaign aims to induce self-confidence in consumers and make the society more transparent and inclusive. Based in Varanasi, the brand specializes in traditional saris. The brand retails from its flagship store in the city and offers a bespoke service. Its products empower weavers and artisans in the end-to-end manufacturing process through printing, hand embroidery, machine embroidery, stitched and woven aspects of a sari.