Shobitam enters offline retail with first physical store in Bengalaru

12 February 2025, Mumbai

Leading direct-to-consumer (D2C) ethnic fashion brand, Shobitam entered into the offline market with the opening of its first physical store in Bengaluru.

Offering a curated collection of sarees, lehengas and other ethnic garments, the new store showcases India's rich cultural heritage. Offering personalized styling consultations, exclusive in-store promotions, and an interactive shopping environment, the store aims to develop a community of fashion enthusiasts who value authentic ethnic wear and contribute to Shobitam's sustainable growth. The store was launched by actor and Shobitam’s global brand ambassador, Vidya Balan.

Aparna Thyagarajan, CEO and Co-Founder, Shobitam, says, representing a major milestone for the brand, this new store marks Shobitam’s successful transition from an online platform to omni-channel physical presence. The expansion allows the brand’s customers to fully immerse in its collection and learn about its products making process.

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