Sioli Resort Wear partners Como Collective to retail its collection in Goa
Sioli Resort Wear has partnered with Como Collective to retail its collection at all their stores in Goa.
Launched in April 2022, resort wear brand, Sioli Resort Wear offers on ‘relaxed’ clothing pieces that are perfect for beach cover-ups, poolside lounging, or casual party attire. The brand’s designs reflect its aesthetic of effortless, easy-to-wear clothing that embodies the free spirit of bohemian beach towns. The brand has developed unique prints to stand out in the market and experiments with fabrics in innovative ways, like the tie-dye lace. The brand also offers a variety of kaftans in lace, crochet, tie-dye cotton, and textured neon fabrics, all with different cuts and lengths.
Despite being a relatively new brand, Sioli Resort Wear, continuously adapts to meet customer needs, says Alysha Vazirally, Founder. Adopting an organic growth strategy, the brand focuses on sustainable growth by quickly responding to customer preferences. Realising the high demand for free-size clothing in the market, it promptly launched the capsule line that fits all, Vazirally adds. This helps the brand merge as a strong player in the market, she opines.
Initially looking to focus all its marketing on Instagram, Sioli Resort Wear soon moved to setting up pop-ups in different cities. The brand handles all its order in-house, which enables it to add a personal touch and ensure smooth, efficient deliveries, adds Vazirally.
