Sneaker Lab partners cricketer AB de Villiers launch maiden campaign in India
16 May, Mumbai 2025
South Africa-based sneaker care brand, Sneaker Lab has partnered with former cricketer AB de Villiers to launch their maiden campaign in India.
Relying on the cricketer’s massive fan following to boost sales, the campaign showcases the brand’s products to Indian customers.
AB de Villiers says, the brand combines science, sustainability, and style in a way that truly stands out. The brand is not just innovative but also committed to doing good in the country, he adds. Jo Farah, Founder, Sneaker Lab adds, a meaningful step for the brand, the relevance of this campaign is further boosted by AB de Villiers as the brand ambassador. His story, his values, and his connection with Indian fans add depth to the brand’s message,
To complement the campaign and further boost sales, Sneaker Lab has launched a special three-month-long campaign running from May 16 until October to give five customers an opportunity to meet the cricketer.
