Soch strengthens market position with retail expansion in Bengaluru

15 January 2025, Mumbai

One of India’s leading brands for evening and occasion wear, Soch has strengthened its market position by expanding its retail network in Bengaluru. The brand has opened a new store in the M5 Ecity Mall catering to the needs of city’s fashion-conscious shoppers.

Spanning across 1,200 sq ft, the new store features Soch’s full range of collections. It offers customers a thoughtfully curated collection comprising sarees, churidar sets, dresses, kurtas, lehengas, and fusion wear. The store redefines ethnic fashion by seamlessly blending timeless designs with contemporary elegance.

Established in 2005 with its first store in Koramangala, Bengaluru, Soch has grown with stores in over 70 cities across India. The brand operates over 175 exclusive stores in over 70 cities. It also has a strong online presence, with its website, soch.com, and partnerships with major marketplaces like Amazon, Myntra, and Ajio. Its retail strategy combines standalone stores, shop-in-shop formats, online platforms, and e-commerce channels to cater to a broad and diverse customer base. The brand’s new store in Bengaluru brings its signature blend of elegance and style to the city’s fashion-forward women, says Vinay Chatlani, Co-founder and CEO, Soch Apparels.

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