Sportking expands online presence in India

Currently having over 100 stores in Punjab, Jammu & Kashmir and Haryana, vertically integrated textile brand Sport king has expanded its online presence pan India.

As a part of its e-commerce expansion, the brand has launched its website sportkingfashion.com. The mass premium brand offers value proposition to a wider audience through e-commerce, says MunishAvasti Managing Director.

Founded in 1977 by Raj Avasthi and MunishAvasthi, Indian textile conglomerate, Sportking offers fashion apparel for men, women and kids. Some of the products offered by the brand include dresses, night suits, co-ord sets, tracksuits, tops and denim for women and joggers, shorts, jeans, track pants, shirts and t-shirts for men.

The retailer has seven manufacturing facilities and a retail footprint of about a hundred stores across India.