Tasva launches flagship store in Hyderabad

28 August 2024, Mumbai

Tasva, the wedding and occasion wear brand from ABFRL and TarunTahiliani, has opened its flagship store in Himayatnagar, Hyderabad. Spanning 4,823 square feet, this new store is set to become a prime destination for men’s fashion, especially with the festive and wedding seasons approaching.

The grand opening was highlighted by the presence of Hyderabad’s superstar Naga Chaitanya and Tasva’s Chief Design Officer, TarunTahiliani. Chaitanya noted that Hyderabad deeply values tradition and style, and Tasva embodies the ideal fusion of these elements.

The store’s design merges earthy wood and brass with modern aesthetics, reflecting India’s history and heritage. Garments are displayed in a visually appealing ombre cascade, making the shopping experience a visual treat.

Tasva’s latest collections are also on display. The festive line includes kurta sets and kurtabundi sets with vibrant screen prints and contemporary silhouettes. The wedding collection showcases luxurious sherwanis, achkans, and the innovative angrakhasherwani, crafted with opulent fabrics and intricate embroidery.

Ashish Mukul, Brand Head of Tasva, emphasized that the Himayatnagar store represents the brand's dedication to offering Hyderabad a seamless blend of tradition and modernity.

With its presence in major cities across India, Tasva continues to build on its reputation for quality and craftsmanship, making its Himayatnagar store a key addition to its portfolio.

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