07 January 2025, Mumbai
TechnoSport launches its seventh South India store in Tolichowki, Hyderabad, offering affordable, innovative activewear with advanced fabric technologies.
TechnoSport has expanded its retail footprint in India with the opening of a new store in Tolichowki, Hyderabad. This is the brand’s seventh store in South India and highlights the brand’s focus on the region’s dynamic market. Spanning 1,000 sq ft, the store ensures accessibility to a diverse customer base.
Opening with TechnoSport’s latest winter collection, the store launched its innovative ‘TechnoWarm’ range. Featuring lightweight jackets and sweatshirts crafted for colder climates, the collection incorporates advanced fabric technologies like TechnoDry for moisture management, UPF50+ sun protection, and anti-microbial properties. Designed for fitness enthusiasts, the functional yet affordable collection is priced between Rs 400 and Rs 999.
Sunil Jhunjhunwala, Co-Founder and Managing Director, TechnoSport, says, the strategic choice of Hyderabad for this new store opening not only aligns with the customers’ demands but also reinforces the brand’s commitment to deliver good quality activewear to fitness enthusiasts. A vibrant market with brand-conscious and value-conscious consumers, Hyderabad’s energy and flamboyance make Tolichowki an ideal high-street location.
Puspen Maity, CEO, TechnoSport adds, opening a retail store in Hyderabad was a natural progression as the city has been one of the brand’s top-performing markets across online and offline channels. Over the past three months, it has ranked among the label’s top two cities for online orders and remains in the top five for our direct-to-consumer channels.
To celebrate the launch, TechnoSport engaged the local community with promotional giveaways, including complimentary T-shirts for the first 100 shoppers and gifts like gym bags, power banks, and AirDopes.
