The Kaftan Company launches new loungewear range for men

Known for its distinctive kaftan-focused apparel, The Kaftan Company has launched a new loungewear range for men. Dubbed the ‘Twilight Men's Lounge Wear Collection’ the range boasts laid-back designs that take a fresh take on loungewear. The collection offers a blend of patterned kaftans with cotton pyjamas.

Navin Rao, Co-founder, The Kaftan Company says, the new Men's Lounge Wear Collection provides stylish yet comfortable options for men to unwind in. The collection has received an overwhelmingly response since its launch, thus emphasising the growing demand for specially customised innovative loungewear solutions for men.

Offering products starting from Rs 1,499, the new range features a color palette comprising navy and light blues, blacks, neutral tones, and vibrant pops of color. While some pieces exude a monochrome and classic vibe, others boast bold prints such as large checks, stripes, and even leopard prints.

A frontrunner in the loungewear industry, the Kaftan Company boasts an impressive 60 per cent customer retention rate. In addition to its direct-to-consumer e-commerce platform, the brand also distributes its products through various multi-brand online platforms including Myntra, TataCliq, Ajio, and Shoppers Stop, etc.