The Souled Store opens first store in Delhi

08 August 2024, Mumbai

A leading retailer of pop culture merchandise, The Souled Store has inaugurated its first flagship store in Delhi.

Founded in 2013, The Souled Store, which began as an ambitious project by four friends to introduce authentic, high-quality pop culture merchandise in India, the Souled Store has grown rapidly boasting over 200 partnerships with major entertainment entities including Netflix, Disney, Warner Bros., and the Harry Potter franchise. The brand’s collaborations have established its credibility and ensured the availability of genuine merchandise.

Right since its inception, the Souled Store prioritised profitability and sustainability. Operating without external funding for the first five years, the company focused on revenue generation from the very first order. Their strategy included building strong partnerships to enhance brand trust and delivering excellent customer experiences to foster loyalty.

The opening of the brand’s flagship store in Kamala Nagar underscores its commitment to expand its physical presence and enhance customer engagement.

The store offers a comprehensive range of merchandise, reflecting the brand's evolution from a startup to a major player in the pop culture market

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