Under Armour wins trademark infringement case against Aditya Birla Fashion & Retail
06 May 2023, Mumbai
Under Armour, the renowned sports apparel brand, has achieved a significant legal victory in India. The company, which has been operating in the country since October 2018, successfully won a trademark infringement lawsuit against Aditya Birla Fashion & Retail.
The Delhi High Court ruled in favor of Under Armour, ordering Aditya Birla Fashion & Retail to cease using any marks or logos that are similar to or may cause confusion with Under Armour's trademarks.
Under Armour, known for its prominent use of the 'UNDER ARMOUR/UA/UNDR ARMR' mark on sports apparel, initiated the lawsuit to prevent the defendant from engaging in trademark infringement and counterfeiting activities. Under Armour discovered that Aditya Birla Fashion & Retail was using the marks "STREET ARMOR or SA or STRT ARMR" on identical goods.
The court has granted Aditya Birla Fashion a period of three weeks to file an undertaking agreeing to comply with the court's decision.
Author’s Posts
-
Uniqlo plans 15 new stores by Nov-end: Nidhi Rastogi, Marketing Director
21 November 2024, Mumbai
Japanese fashion brand
Citykart to expand to Tier II and III cities
21 November 2024, Mumbai
With an aim to establish itself as the ‘Primark’ of India, valu...
تشرين2 21, 2024
-
Khan Market remains the world’s most expensive high-street retail locations: Cushman & Wakfield
21 November 2024, Mumbai
Khan Market in Delhi has maintained its position as one of the world...
تشرين2 21, 2024
-
Wrangler to launch co-branded merchandise in partnership with café chain, Social
21 November 2024, Mumbai
Global denim brand
Zero Tolerance forays into everyday wear with new winter capsule range
21 November 2024, Mumbai
Expanding its products offering, apparel brand
Latest News
Latest Publications
