Designer Varun Bahl has launched an online bridal consulting service to enable customers to plan and order their wedding ensembles completely from home.
As per Fashion Network, the online bridal service enables brides-to-be to have their clothing brought to life from home. Customers will have regular online meetings with the brand’s team, receive instructions on how to measure themselves, get progress updates, and be given detailed customisation options on their outfits as the brand adapts to the new normal.
The brand also recently launched its latest bridal wear collection ‘A Midsummer Dream’ which is available to be shopped through the service. The collection mixes prints with embellishments for an opulent feel and has a colour palette of light, seasonal summery hues.
This collection is inspired by the grandeur of South Asian heritage seamlessly amalgamated with the blissful shades of summer. The vibrant colour palette comes together with resplendent traditional motifs to tell a story that is woven using timeless methods and techniques of South Asian patrimony.
