VIP Clothing launches new Yuwa series of men’s innerwear for style-conscious consumers
08 July, Mumbai 2025
Following the successful introduction of Frenchie X in Kerala, VIP Clothing has further strengthened its foothold in the southern Indian market with the launch of its vibrant Yuwa Series. This strategic move is designed to resonate with India's young, style-conscious consumers, reinforcing VIP's commitment to offering bold and contemporary innerwear options across the region as part of its strategic growth plan.
Introducing a powerful lineup of modern, expressive innerwear under the trusted VIP umbrella, the Yuwa series features established rabges like Maxer, Azure, Ascent, and Univo, and most notably, the exciting new addition, One Up, a bold range of printed long trunks specifically tailored for expressive, fashion-forward youth who embrace individuality.
The Maxer range offers sporty, dynamic printed mini trunks designed for active comfort while the range Azure includes sleek, ultra-light printed briefs, ideal for all-day wear. The Ascent range offers premium mini trunks for all-day ease and support while Univo collection boasts of signature style briefs with broad, universal appeal.
This thoughtfully curated collection directly targets younger demographics, combining modern cuts, expressive designs, and premium fabrics to create a line that is as bold, diverse, and confident as the generation it serves.
Sunil Pathare, Chairman and Managing Director, VIP Clothing, avers, the introduction of the Yuwa Series, including the new product One Up, marks a major step forward in connecting with the youth of India. With today’s generation being expressive and confident, the company builds its product offerings to resonate with their lifestyle and personality.
Devendra Vyas, CFO, VIP Clothing, adds, by launching youth-centric products like One Up under the VIP brand, the company creates greater value while strategically moving towards premiumization. This directly supports their long-term objectives of brand enhancement and margin expansion.
With a legacy spanning over five decades, VIP Clothing has consistently set industry benchmarks through its focus on innovation, quality, and relevance. While historically renowned for men's innerwear, the brand now offers a diversified portfolio, including women's and teen collections, athleisure wear, and accessories.
