VIP Clothing: Revolutionizing comfort and style in men's innerwear
In a world where comfort meets style, VIP Clothing redefines men's innerwear in India, says Kapil Pathare, Director and a prominent figure in the Indian fashion industry. Pathare has spearheaded the brand’s launch of the Frenchie X menswear innerwear collection, setting new standards for quality, affordability, and innovation.
First introduced in Goa, the collection is currently making waves at the prestigious IntimAsia 2025 fashion show in New Delhi, solidifying its position in the industry.
Catering to Indian consumers, VIP Clothing aims to provide a premium collection, states Pathare. The company envisions making high-quality innerwear accessible, offering a sophisticated blend of luxury and affordability.
Innovation in fabric and design
Crafted from Micromodal fabric, the Frenchie X collection made from Tencel and micromodal elastin, which sets it apart in terms of comfort and functionality. The collection has been launched in Micromodal fabric crafted from Tencel and micromodal elastin. It's 3x softer than cotton, explains Pathare, emphasizing the fabric’s superior feel.
Beyond its softness, the fabric is designed with practical benefits for its modern consumers. It’s moisture-wicking properties help absorb sweat, making the fabric more breathable, stylish, and comfortable, Pathare adds. This ensures that Frenchie X innerwear is not just about luxury but also about performance, he states.
Affordability without compromise
One of the key differentiators of the collection is its pricing strategy. The collection is available in India at less than Rs 500, says Pathare. This pricing strategy makes premium innerwear more accessible without compromising on its quality, he adds.
Additionally, the packaging and the overall look and feel of the product have been defined to give a very premium look, Pathare notes.
Expanding reach and availability
As the brand expands its reach, availability remains a crucial focus. The label targets the top 20 cities to launch the platform, Pathare reveals. It plans to launch Frenchie X available in physical stores across major metropolitan areas, including upcoming launches in New Delhi and Mumbai.
Additionally, the collection will also be made available on online platforms to help reach a broader consumer base, he adds.
A milestone at IntimAsia 2025
Intimacia 2025 marks a significant milestone for Frenchie X, as it takes center stage at one of India's most prestigious fashion events. VIP clothing will host a fashion show to showcase Frenchie X at the event, giving the brand’s consumers a premium look product at a very affordable price, shares Pathare. The event will highlight the brand’s commitment to blend high fashion with everyday comfort.
Redefining the innerwear market
More than just a new innerwear collection, Frenchie X symbolizes a transformation in the Indian innerwear market, shares Pathare. With its focus on superior fabric, affordability, and accessibility, VIP Clothing revolutionizes the industry, bringing premium comfort and style can within everyone's reach.
