18 November 2023, Mumbai
Women’s apparel brand W has unveiled its exclusive outlet at Mohali's CP.67 Mall in Punjab. The store showcases W’s diverse collection, spanning ethnic and occasional wear, footwear, and accessories.
Adorned in a luminous white interior, the store debuted with a captivating exhibit for its ‘Celebrate Your Story’ seasonal campaign, featuring occasion-appropriate ensembles, fusion-style separates, and a nail varnish bar.
In a recent collaboration with designer Sahil Kochhar, W introduced the ‘Wishful X Sahil Kochhar’ collection, spotlighting embellished kurtas in rich jewel tones, characterized by feminine silhouettes and relaxed cuts. Complementing the festive clothing line, W also launched a selection of festive juttis in sparkling neutral tones.
Operated by TCNS Clothing Company, W, established in 2002 with its inaugural store in New Delhi, has since expanded its footprint across the nation, predominantly within shopping malls.