Wacoal introduces India -exclusive lingerie range- Wacoal Basics

21 August 2024, Mumbai

Premium Japanese lingerie brand, Wacoal has introduced a new India-exclusive product range called ‘Wacoal Basics,’ that aims to meet the everyday needs of modern women. Specifically designed for the Indian market, the collection blends simplicity, sophistication, and affordability, while maintaining Wacoal’s signature quality and comfort.

Featuring a neutral color palette, the Wacoal Basics collection is crafted with materials that ensure all-day comfort and provide versatile options that easily integrate into any wardrobe.

PoojaMerani, COO, Wacoal India, says, created to offer essential lingerie pieces to women, the collection makes Wacoal’s premium quality and comfort more accessible, without compromising on style or fit, even at a more affordable price point. The collection has been designed to support women in their daily lives.

Founded in 1946 in Japan, Wacoal began expanding into Asian markets in the 1970s, entered the US in 1985, and moved into Europe in 1990. Wacoal opened its first store in India at Grand Galleria, Palladium, Mumbai, in December 2015.

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