Womenswear brand Roology launches on multi-brand platform Amrika London
30 October 2024, Mumbai
To expand its international reach, South Asian designer Arushi Roopchandani’s womenswear label, Roology has partnered with multi-brand retailer Amrika London, bringing its unique designs to a wider audience across the UK.
Launched just in time for the festive season, Roology’s distinct pieces feature daring, hand-dyed styles that celebrate individuality and skilled craftsmanship, blending innovation with comfort for those looking for bold, expressive fashion.
Roology’s signature aesthetic includes saree-inspired draping, vibrant colors, and abstract prints that merge body-con silhouettes with traditional patterns. Founded by Arushi Roopchandani, the brand collaborates with artisans to create its womenswear, addressing a gap in the market for modern yet culturally rooted designs.
Located in North London’s N12, Amrika London specialises in premium South Asian brands, showcasing apparel, accessories, and jewelry from designers such as Anand Kabra, Misho, Itrh, Sva, Ridhi Mehra, and Payal Singal, both in-store and online.
