In a recent media interview with exchange4media.com, Charan Narsimhan, Managing Director, Indian Terrain has said, he expects the retail industry to improve slowly and with the festive season, sales are expected to increase to a good extent. Even though footfalls in stores has been low, there is reasonable demand and conversions in with the unlocking.

With Work From Home being the new normal and online classes, preference for T-shirts, shorts, joggers and ringer t-shirts has increased. Indian Terrain launched the Marvel and Winter collection in the kids and boys segment this festive season. It is also running several offers and discounts in stores and online.

Indian Terrain is currently focusing on small town India with the launch of 20 new retail stores in Tier II and III markets in FY 20-21. It has also re-launched its website with enhanced user interface and omni-channel experience order fulfillment being implemented from stores.

The brand has also introduced multiple consumer-centric initiatives for seamless engagement digitally. It has launched a “Store to Door” service whereby a curated virtual catalogue is sent to the customer via WhatsApp and product is delivered at the customer’s doorstep.

Politics is a set of activities associated with the governance of a country or an area. It involves making decisions that apply to group of members. I would have realized that technology is an accessible field at a younger age. I really got interested in technology when I took a role on President Obama’s Technology, Innovation, and Government Reform transition team in 2008 to make recommendations.

Politics is a set of activities associated with the governance of a country or an area. It involves making decisions that apply to group of members. I would have realized that technology is an accessible field at a younger age. I really got interested in technology when I took a role on President Obama’s Technology, Innovation, and Government Reform transition team in 2008 to make recommendations.

Politics is a set of activities associated with the governance of a country or an area. It involves making decisions that apply to group of members. I would have realized that technology is an accessible field at a younger age. I really got interested in technology when I took a role on President Obama’s Technology, Innovation, and Government Reform transition team in 2008 to make recommendations.

Politics is a set of activities associated with the governance of a country or an area. It involves making decisions that apply to group of members. I would have realized that technology is an accessible field at a younger age. I really got interested in technology when I took a role on President Obama’s Technology, Innovation, and Government Reform transition team in 2008 to make recommendations.

Online platforms are witnessing an increase of up to 40 percent year-on-year (YoY) in demand for winter wear. IS.U (pronounced as Is You), a homegrown apparel brand which also has its own online platform, has seen 35 to 40 per cent growth in lounge wear category which includes sweatshirts and pants this winter.

Similarly, Amazon India is seeing 20 per cent growth in the sales of women’s jackets and sweatshirts this year. In the last two months, kid’s winter wear category grew at 28 per cent.

During its recent Big Billion Days sale, Flipkart witnessed a 70 per cent growth in winter wear for both men and women compared to last year. While sports jackets and sweatshirts were the top performing verticals in the men's category, denim jackets, pullovers, and shawls were top choices for women, said Nishit Garg, Vice President, Flipkart Fashion.

Work from home culture has changed purchasing behavior. Women, who earlier invested more in long jackets or coats, knee length cardigan dresses, are now interested in buying comfortable clothing like turtle neck tops, sweatshirts, among others, said Rashi Menda, Founder & CEO, IS.U.

The ongoing festival season is further expected to increase the winter wear sales. The winter wear market in India accounts for five percent of overall Indian apparel market.

Politics is a set of activities associated with the governance of a country or an area. It involves making decisions that apply to group of members. I would have realized that technology is an accessible field at a younger age. I really got interested in technology when I took a role on President Obama’s Technology, Innovation, and Government Reform transition team in 2008 to make recommendations.

Politics is a set of activities associated with the governance of a country or an area. It involves making decisions that apply to group of members. I would have realized that technology is an accessible field at a younger age. I really got interested in technology when I took a role on President Obama’s Technology, Innovation, and Government Reform transition team in 2008 to make recommendations.

Politics is a set of activities associated with the governance of a country or an area. It involves making decisions that apply to group of members. I would have realized that technology is an accessible field at a younger age. I really got interested in technology when I took a role on President Obama’s Technology, Innovation, and Government Reform transition team in 2008 to make recommendations.

Politics is a set of activities associated with the governance of a country or an area. It involves making decisions that apply to group of members. I would have realized that technology is an accessible field at a younger age. I really got interested in technology when I took a role on President Obama’s Technology, Innovation, and Government Reform transition team in 2008 to make recommendations.