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GTE opens at Noida

24 July 2023, Mumbai

The expo, GTE, now in its 34th edition, opened on July 21, held till July -24, 2023. C

Covering 16,000 square meters across three halls, GTE 2023 serves as South Asia's most comprehensive garment technology showcase, featuring cutting-edge innovations, materials, processes, and services.

With over 550 brands from 200 companies participating, the expo is fuelling the growth of the apparel industry in Delhi/NCR and neighboring states like Haryana, Uttar Pradesh, and Rajasthan.

The garment industry's significance in Delhi/NCR's industrial and economic development remains steadfast. With rapid growth and immense potential for further expansion, Noida, UP has emerged as one of the nation's fastest-growing garment hubs.

Highlight ‘Technological Advancements’

The Noida Apparel Exporter Cluster (NAEC) has even secured 200-acre land for a proposed Apparel Park, signifying the industry's optimistic future.

To leverage the favorable climate for technological investment, the renowned Garment Technology Expo (GTE) is held at Noida Expo Center.

About GTE

Organized by Garment Technology Expo Pvt. Ltd., with support from industry associations, GTE offers a crucial platform for manufacturers and technology providers to connect and explore the latest advancements.

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GTE

Benetton's Diverse Newborn Collection Unveiled in India

19 July 2023, Mumbai

Celebrating the Bond: Introducing Benetton's Newborn Collection

Discover Benetton's enchanting newborn collection, a heartfelt homage to the profound connection between parents and their precious little ones. Created with utmost care, these exquisite garments are tailored to meet the unique needs of babies aged 0-18 months.

Embracing Tenderness

Benetton's Newborn Apparel Collection promises to be a cherished addition to the world of love and warmth that surrounds these delicate beings. Meticulously crafted, each piece in the collection is infused with love and attention to detail, offering an assortment of essential garments, from short-sleeve t-shirts and bodysuits to track pants and shorts.

A World of Choices

The color palette harmoniously blends soft pastels with bursts of vibrant hues and luminous whites, creating a visually captivating symphony that soothes and delights the senses. Carefully designed embroideries, fabric appliques, and prints adorn each piece, prioritizing the utmost comfort of the baby.

Caring for Baby

Safety is paramount, as all fabrics are crafted from 100% cotton and undergo rigorous testing and processing to ensure the baby's well-being.

The peached finish provides an extra level of softness, and the fabrics maintain a neutral pH value, safeguarding delicate skin. Nickel-free snap buttons are utilized to prevent rusting and maintain the highest safety standards.

Captivating Charm

Adding a touch of enchantment, the collection showcases an adorable bunny icon specially created for Benetton's newborn capsule.

This captivating artwork captures the attention and sparks the imagination of the little ones, elevating their experience of dressing in style.

Responsible Production

Emphasizing sustainability, all pieces in the collection are ethically produced in eco-friendly factories, adhering to the highest quality standards and regulations for newborn manufacturing units.

The Brand's Commitment

Benetton's unwavering commitment to excellence ensures that parents can savor every precious moment with their newborns, knowing they are adorned in the finest, safest, and most lovingly designed garments available.

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New players faceoff in Indian innerwear category

05 July  2023, Mumbai

The women’s lingerie category is finally baring all and coming into its own by establishing a strong presence on social media, through physical stores, and connecting with urban women like never before.

A whole new bandwagon of lingerie brands is now competing with established names in a new evolved fashion landscape. The $6 billion innerwear market in India is a huge one with around 60-70 per cent of the market still largely unorganized and the balance 30-40 per cent being organized.

On the roll

With both online and offline brands growing at around 15-20 per cent per annum, big brands such as Jockey, Zivame, Van Heusen, Rupa, Enamor, Clovia, Marks & Spencer, Nykaa, and Amante among others are fighting for space. Meanwhile, competition is growing between two new kids on the block Reliance Retail and Nykaa, who are now becoming the country’s best-known retailers, and they are beginning to play out in multiple categories.

Reliance Retail increases store presence

With a strong online presence, Reliance Retail now has six innerwear brands in its portfolio, these include private label Hush retailed through Reliance Trends, acquired digital brands Clovia, Zivame, and Amante, and working partnerships with international brands Marks & Spencer and Hunkemoller.

Along with premium brands, Reliance Retail is concentrating on strengthening its physical presence with more stores to ward off completion from Nykaa.

Innerwear takes prominence

Reliance Retail is launching more stores dedicated to innerwear with a new retail format called ‘Blush Lace’. These will target the mass market, including Tier II and III cities.

Along with a dedicated mid-segment priced lingerie portfolio, Blush Lace will have women’s accessories; beauty and skin care products loungewear, shapewear, and sleep essentials with a USP of a one-stop shop for women’s innerwear.

Nykd from Nykaa going places

This focused effort is on the heels of its strongest competitor Nykaa which is making slow and steady inroads into the pan-India innerwear market with the Nykd brand available both online and offline. Nykd already has six stores in metros namely: Bengaluru, Delhi, Chennai, Hyderabad, and Mysore.

Affordability; Also, it is becoming extremely popular with its lingerie portfolio of good designs at affordable price points and easy-to-navigate tutorials to understand what undergarments will suit a particular woman the best.

Nykaa revealed to the media during its recent investor day that its annual sales of Nykd have already touched Rs 85 crore within three years of its launch and there are major plans in the pipeline to scale up operations as business booms.

Established brands compete with new portfolios

Older, popular, and established players such as Rupa, with its 50-year-old legacy, are now repositioning themselves with the Rupa Frontline innerwear range with has an all-new and versatile product portfolio delivering consistent quality and durability at par with the latest global trends.

Rupa’s innerwear is made from 100 percent super-combed cotton which enables the wearer to feel comfortable and fresh and on-trend.

Creating buzz

Celebrity endorsements from  Bollywood star Ranveer Singh as their brand ambassador, roadblock display,  multilingual ads, and the e-masthead innovation of the website of leading newspapers featuring the “Vest of India” showcasing Rupa Frontline as the preferred choice of every Indian have helped the company stay ahead of the new entrants.

The Aditya Birla Fashion and Retail (ABFRL) as another veteran which entered the athleisure and innerwear segment in 2016 with the Van Heusen brand has continued to develop its innerwear and athleisure network with a strong presence in 159 exclusive physical stores and around 31,000 outlets by Q2 of FY 2022-23.

The bottom line is as Indian women become more comfortable about experimenting with their innerwear and trying out newer styles, competition in the segment will become more intense.

New players will go all out to woo the quintessential urban women with their styles, as established players will have to try harder to stay ahead in the race.

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Miniklub Expands: Safe, Stylish Babywear

29 June 2023, Mumbai

Miniklub, renowned for its meticulously crafted baby apparel and care products, is excited to announce the inauguration of its third store in Delhi. Located in Paschim Vihar, the spacious new establishment provides a wide selection of safe and comfortable clothing and non-apparel items for newborns to 8-year-olds.

Unveiling a world of comfort

One stop shop; Expanding on the success of its stores in DLF Promenade and Pitampura, the Paschim Vihar store caters to parents' needs with the latest newborn essentials, baby clothing, footwear, toys, branded travel items, and a variety of baby care products, all conveniently available under one roof.

Since joining the esteemed First Steps Babywear family in 2013, Miniklub has flourished as an omnichannel brand.

Where quality meets comfort

With a presence in over 450 multi-brand outlets, leading e-retailers, and exclusive brand stores online and offline, Miniklub now boasts 55 exclusive brand stores across 28 cities.

Their commitment to capturing the essence of childhood spirit while prioritizing comfort and safety is evident in their sustainably manufactured, high-quality products.

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Miniklub

Taneira: Doubling Stores, 6X Revenue Growth

The brand targets big; Taneira, the women's ethnic wear brand under the Tata Group, has set an ambitious goal of doubling its store count in India to 100 within the next three years.

Aims to become a mega brand

The brand aims to achieve a 6X revenue growth and become a ₹1,000 crore brand by FY27. Focusing on handloom sarees, Taneira collaborates closely with weaver communities from over 100 clusters across India to offer a unique range of pure and authentic weaves.

With its contemporary designs and immersive shopping experience, Taneira aims to tap into the growing demand for traditional attire among younger consumers.

Carves a niche

By catering to diverse customer needs and showcasing India's craft clusters, Taneira seeks to carve a niche in the highly competitive ethnic wear market while empowering local artisans and preserving cultural heritage.

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Saundh expands with Chennai store

26 June 2023, Mumbai

Luxury brand Saundh has expanded its physical presence by opening its inaugural store in Chennai, a bustling city in southern India.

Saundh Establishes its Presence

Located at Express Avenue Mall, the store spans an area of 820 sq ft and offers a wide selection of exquisite garments, including kurta sets, tunics, dresses, sarees, lehengas, and more.

Unveiling the S/S 23 Collection

The brand has also unveiled its spring summer 2023 collection, featuring a range of light and breezy silhouettes such as skirts, tops, dresses, jumpsuits, and easy tunic sets, along with elegant floral sarees.

Recognizing the city's rich heritage in weaving and textiles, he emphasized its unique blend of rooted traditions and global appeal, which aligns with Saundh's philosophy.

Elevating Luxury Fashion

With the new store in Chennai, Saundh now boasts a total of 57 points of sale, including 26 exclusive retail stores across 19 cities, in addition to its e-commerce website.

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Wedding attire sales decline, trends shift

01 July  2023, Mumbai

The wedding clothing industry is witnessing a significant decline in sales as a result of both an economic downturn and evolving fashion preferences. A recent survey conducted by the Clothing Manufacturers Association of India (CMAI) revealed that sales of wedding clothes have drastically decreased.

The garment sector expected to expand

Among the 110 wedding clothing manufacturers surveyed, approximately 77 percent reported average to poor sales during the May-June 2022 wedding season.

The weak performance was attributed to various factors, with over 60 percent of respondents citing the general economic slowdown and 14 percent pointing to high prices.

Additionally, 13 percent believed that a decrease in auspicious days compared to the previous season contributed to the drop in sales. The current market slowdown, driven by overall inflationary conditions, is expected to persist throughout the first quarter of the financial year.

This slowdown is affecting both the value and upper segments of consumers, according to CMAI President Rajesh Masand.

Youth Influenced by ‘Western Culture’

Compared to the previous year, a significant majority (83 percent) of respondents reported no growth in wedding clothing sales this season. Approximately 40 percent indicated a decline of 10 to 25 percent in sales compared to the previous year.

The survey also highlighted changing consumer preferences, with economically priced products outperforming their more expensive counterparts. Lighter embroidery and pastel colors were in high demand.

The influence of Western culture and the accessibility of social media content are gradually shifting the fashion choices of the youth, particularly in the women's wear segment, where traditional clothing is being replaced by Western styles.

Men return to traditional clothing

On the other hand, a resurgence of traditional attire among men during festivals and weddings is being observed.

Rising costs and Price-Led Growth challenge sales volume

The garment sector has been expanding at an annual pace of 8-10 percent, driven by the return of consumers to physical stores, rising costs of raw materials and production have posed challenges.

Despite an estimated overall industry expansion of 15-20 percent between 2022 and 2023, volume growth is projected to be 3-5 percent lower than the previous year, primarily driven by price-led growth

Fashion Landscape

The increasing demand for economically priced products, with lighter embroidery and pastel colors being favored.

The influence of Western culture and the accessibility of social media content have gradually shifted the fashion choices of the youth, particularly in the women's wear segment, where traditional clothing is being replaced by Western styles.

Interestingly, there has been a resurgence of traditional attire among men during festivals and weddings. This observation suggests a growing preference for cultural heritage and traditions in certain segments of the market.

While the garment sector is expected to expand at an annual pace of 8-10 percent, rising costs of raw materials and production pose challenges. 

Resurgence

However, the wedding industry as a whole is experiencing a significant rebound after two years of pandemic-induced restrictions. The ethnic wear market is thriving, driven by the approximately 9.5 to 10 million weddings that take place in India each year.

As the concept of multi-day and multi-event wedding celebrations gains popularity, there is an increasing demand for occasion-specific clothes. The ready-to-wear boutique stores are replacing traditional tailor shops, offering a wide range of Indo-western wear and an expanded product portfolio for men, women, and children.

In this market, Vedant Fashions Limited (VFL) has emerged as a leader, with its Manyavar brand being a bestseller. With celebrity brand endorsements and a strong retail presence, VFL has achieved remarkable success in the wedding and festive wear segment. The company's business strategy focuses on pan-India.

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Taneira expands presence opening store in Hyderabad

20 June 2023, Mumbai

In Hyderabad, Taneira, the esteemed ethnic-wear brand under the TATA group, strengthens its footprint with the opening of its fourth store.

A Haven for Ethnic Wear

The city, known for its love of sarees and rich textile legacy, warmly embraces Taneira, reinforcing its influence in the fashion realm.

Taneira's Fourth Store

Spanning an impressive 4000 sq. ft. and three floors, the new store at Punjagutta, adjacent to Hyderabad Central, was inaugurated in the presence of Taneira's Retail Head, Mr. Anirban Banerjee, and Regional Business Head, Mr. Sharad R. Taneira Panjagutta embodies the brand's commitment to showcasing India's diverse weaves and crafts, with a remarkable collection of regional signatures and iconic marvels.

Taneira Offers Exclusive Gold Coin Promotion

The store also offers ready-to-wear kurta sets and blouses, providing an elevated style experience. To commemorate the launch, Taneira presents an exclusive Gold Coin Offer for customers, adding a touch of luxury to their shopping journey.

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