Aditya Birla Fashion and Retail (ABFRL)’s fashion brand ABOF ties up with Flipkart and Myntra

21st August 2021, Mumbai:

Aditya Birla Fashion and Retail (ABFRL)’s fashion brand ABOF (All About Fashion) has tied up with e-commerce platforms like Flipkart and Myntra to sell its goods through third-party sellers.

With this initiative, the company aims to expand its reach across India by utilising Flipkart and Myntra’s vast network, thereby enabling customers to access a wide range of the brand’s global trends-inspired collections.

Targeted at youth aged between 18 and 25 years, ABOF offers 600+ styles and the best in-house trendy apparel.

ABOF is a go-to online brand for the best-in-fashion shopping and trend watching, as it launches two unique collections every month.

With more than 600 fashion products and styles, ABOF offers a wide array of apparels for both men and women. The brand plans to expand its portfolio in kidswear and accessories segments.

Manish Singhai, Chief Operating Officer, ABOF says,. the collaboration will further enhance the reach for ABOF, Flipkart, and Myntra by offering the latest styles across categories for men and women at attractive prices.

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