Department store chain Lifestyle opens first store in Ahmedabad

Landmark Group’s department store chain, Lifestyle has entered the Aurangabad market with the brand’s first store in the Prozone Mall on API Road.

Spread across 22,000 sq ft, the store is the Lifestyle’s 19th store in Maharashtra and 112th in India. Offering an omnichannel experience, the store boasts of features like self-checkout and ‘click and collect’ that allows customers to order online and pick up from a Lifestyle store of their choice.

In the upcoming financial year, Lifestyle plans add 4-5 more stores in Gujarat and Maharashtra. These will include stores in new towns as well as new catchments in existing cities, says Vivek Thilakan, Senior Vice President-Operations (West), Lifestyle International.

A large format department store, Lifestyle offers apparel, footwear, children’s wear and toys, furniture and home furnishings, and personal grooming.  A Lifestyle store is typically spread across 20,000 – 50,000 sq. ft. depending on the location and assortments.

The brand houses more than 350 national and international brands including Louis Philippe, Van Heusen, Arrow, Park Avenue, Benetton, Nike, Adidas, Allen Solly, Levis, Tommy Hilfiger, Swatch, Tissot, and Tag Heuer.
In May 2023, the department store chain opened its 100th store. In the next four years, it plans to open at least 50 new stores across the country.