Firehouse Subs to Open 100 Restaurants in UAE and Oman in Next Decade

Firehouse Subs, a fast-casual restaurant chain known for its hearty sandwiches and commitment to public safety, announced today that it will open more than 100 restaurants in the United Arab Emirates and Oman in the next decade. The expansion is part of a partnership with Apparel Group, a Dubai-based fashion and lifestyle conglomerate.

Firehouse Subs was founded in Jacksonville, Florida in 1994 by two brothers and former firefighters. The chain has since grown to over 1,200 locations in the United States and Canada. The restaurants are known for their signature subs, which are made with premium ingredients and steamed to perfection. Firehouse Subs also donates a portion of its proceeds to firehouses and other first responder organizations.

“We are excited to partner with Apparel Group to bring Firehouse Subs to the Middle East,” said David Shear, President of International for Restaurant Brands International, which owns Firehouse Subs. “Apparel Group has a proven track record of success in the region, and we believe they are the right partner to help us grow our brand in this important market.”

Neeraj Teckchandani, CEO of Apparel Group, said, “Firehouse Subs is a great fit for the Middle East market. Our customers are looking for high-quality food and a strong commitment to community, and Firehouse Subs delivers on both counts.”

The first Firehouse Subs restaurants in the UAE and Oman are expected to open in 2024.